Meet our founder
Dr. Yuxin Bai is the visionary founder of Hane Digital, a pioneering media company based in the UK that specializes in marketing, promotion, and branding for the hospitality industry through innovative new media platforms. Established in 2017, Hane Digital has quickly become a leading force in transforming how restaurants and bars engage with their audiences.
Dr. Bai's impressive academic credentials include a Ph.D. in Marketing from Lancaster University in the UK and a Master's degree in Advertising from The Chinese University of Hong Kong. Her scholarly work, which has been published in prestigious academic journals, primarily focuses on the intricacies of social media, specifically researching strategies to enhance user engagement and traffic.
Her deep understanding of social media dynamics and her commitment to applying cutting-edge academic insights to real-world marketing challenges make her an influential figure in digital marketing. Dr. Bai's expertise has been instrumental in developing Hane Digital’s unique approach, which expertly blends academic rigor with practical, innovative strategies tailored to the needs of the hospitality sector.
Under her leadership, Hane Digital continues to thrive, helping brands within the hospitality industry to carve out distinctive identities and build strong, engaging online presences that captivate and grow their customer base.
The team
Hane Digital is driven by a team of highly qualified professionals, each holding a Master’s degree or Ph.D. in disciplines including marketing, media studies, design, computer science, and hospitality management. This exceptional academic foundation equips the team with both theoretical expertise and practical problem-solving capabilities, enabling them to design data-driven strategies that are both creative and commercially effective.
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Many team members bring years of hands-on experience working with leading hospitality brands across the UK, Europe, and Asia, giving them a nuanced understanding of regional market dynamics and customer behavior. Whether developing immersive brand narratives, optimizing social media engagement, or crafting visual content tailored for international audiences, the team applies a global perspective to every project.
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Collaboration lies at the heart of Hane Digital’s culture. Drawing on their diverse backgrounds, the team works closely across disciplines to ensure every solution is well-rounded, innovative, and aligned with the client’s goals. Under the guidance of Dr. Bai, the team continues to push the boundaries of what digital media can do for the hospitality industry—merging academic insight with real-world impact.